This is the main message we pass across. The idea behind this concept is reviving past, based on “real stories” of Georgian celebrities, whose lives were changed through one single phone call.
Plot of the first commercial takes us back to 90ies, when theatrical basement was just about to kick off.
Such technique of Storytelling will be maintained in every commercial. It needs to be outlined that it is for the first time that the actors will play the role of celebrities.